Freebird is a nascent tea brand that offers subscriptions and franchise opportunities. In collaboration with Radical Packaging Solutions we developed tea packs as part of a wider branding project. These packs incorporate core brand values including eco friendliness, tea protection and style. Being able to create the packaging as we were developing the branding allowed us to extrapolate on these core values rather than trying to tack them on somewhere. The tea packs that we designed were optimised for tea storage ensuring that none of the natural goodness or taste was lost.